Discover the hottest travel trend of 2025—set-jetting! Explore the real filming locations of your favorite TV shows, from The White Lotus in Sicily to Emily in Paris. Plan your dream getaway with tips, must-see spots, and ethical travel advice.
Travel has always been about discovery—new landscapes, cultures, food, and memories. But in 2025, one trend is stealing the spotlight: set-jetting.
Set-jetting refers to traveling to real destinations featured in popular movies and TV shows. Instead of only choosing a place based on weather, beaches, or affordability, millions of travelers are now booking flights to walk in the footsteps of their favorite characters.
According to Expedia’s Unpack ’24 Report, 61% of travelers admitted that movies, TV, or social media influenced their travel decisions.
Shows like The White Lotus, Game of Thrones, and Emily in Paris sparked 300%+ spikes in destination searches.
With the rise of streaming platforms, new filming locations are reaching global audiences overnight, making once-unknown towns into bucket-list destinations.
Simply put: screens are shaping where we pack our bags.
Set-jetting works because it connects storytelling with wanderlust. Fans are no longer content just watching—they want to live the story.
Emotional Connection – Viewers form bonds with fictional worlds, making travel deeply personal.
Visual Inspiration – High-definition shots of landscapes often look better than any travel ad.
Cultural Curiosity – Shows often highlight unique traditions, food, and architecture.
Social Media Buzz – Instagram, TikTok, and YouTube thrive on “I was here” moments.
This trend is especially popular with Gen Z and Millennials, who crave both experiences and shareable memories.
Let’s dive into the must-see set-jetting destinations where fiction meets reality.
Sicily’s Taormina exploded in popularity after HBO’s The White Lotus showcased its coastal cliffs, palazzos, and luxury resorts. Fans now flock to:
Four Seasons San Domenico Palace (the main filming hotel).
Greek Theatre of Taormina with sweeping Mediterranean views.
Isola Bella Beach, where dramatic scenes were shot.
Travel Tip: Visit in spring or autumn to avoid the summer tourist surge.
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Few shows boosted tourism like Netflix’s Emily in Paris. Beyond the clichés, travelers love:
Place de l’Estrapade where Emily’s apartment is located.
Café de Flore, an iconic Parisian café.
Palais Garnier, the opera house featured in multiple episodes.
Travel Tip: Explore beyond central Paris—take day trips to Versailles or Giverny for quieter experiences.
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Dubrovnik’s old town has been transformed into “King’s Landing” for millions of fans. Highlights include:
Fort Lovrijenac, the setting for Red Keep.
Jesuit Staircase, site of Cersei’s “Walk of Shame.”
Lokrum Island, where Qarth scenes were filmed.
Travel Tip: Book early morning walking tours to enjoy filming spots without heavy crowds.
The highly anticipated third season brings fresh attention to Thailand’s lush landscapes. Fans are booking trips before the episodes even air. Must-see areas include:
Koh Samui’s luxury resorts
Chiang Mai temples
Phuket beaches
Travel Tip: Combine set-jetting with wellness retreats—Thailand excels at yoga, spas, and wellness travel.
Kyoto remains one of the most cinematic cities worldwide. With its geisha districts, cherry blossoms, and temples, Kyoto is practically a film set already. Popular sites:
Fushimi Inari Shrine with its red torii gates.
Arashiyama Bamboo Forest.
Kiyomizu-dera Temple.
The icy landscapes of Iceland became iconic backdrops for GOT’s fantasy world. Locations worth exploring:
Thingvellir National Park.
Skaftafell Glacier.
Lake Myvatn.
Perfect for travelers who love hiking, photography, and dramatic scenery.
No set-jetting list is complete without Hobbiton. The Shire remains one of the most visited film sets in the world.
Guided Hobbiton Tours let you step into the fantasy.
Evening Banquet Tours serve Hobbit-style feasts.
This small American town turned into a zombie tourism hotspot. Fans can:
Take guided zombie tours.
Visit Alexandria Safe Zone walls.
Shop themed merchandise.
A quirky cult classic, this village is a surreal mix of Italian and Welsh design. Its colorful architecture makes it perfect for photography lovers.
The Oxfordshire village featured in Downton Abbey has seen massive visitor growth. Tourists often stop at:
St. Mary’s Church.
Bampton Library (the series’ hospital).
⚠️ Local Tip: Be mindful—villagers have reported overtourism issues.
These destinations succeed because they:
Tap into fandoms with millions of global followers.
Offer authentic experiences beyond the screen.
Create instant shareable content for TikTok and Instagram.
Boost local economies by drawing international tourism.
Set-jetting is exciting, but without care it can overwhelm communities. To travel responsibly:
Visit off-season to reduce crowding.
Support local businesses (restaurants, shops, homestays).
Respect private properties—don’t trespass for photos.
Be mindful of heritage sites—avoid damage.
Share responsibly online—don’t geo-tag hidden, fragile spots.
Want your travels to trend? Here’s how:
Recreate Famous Scenes – Pose where characters stood.
Behind-the-Scenes Content – Share “before and after” shots from screen to real life.
Use Trending Hashtags – Examples:
#SetJetting2025
#TheWhiteLotusTrip
#GameOfThronesTour
#EmilyInParisSpots
Engage Followers – Ask: “Which show destination would you visit first?”
Post Reels & Shorts – Quick cinematic edits grab attention.
Before packing, check out these must-haves:
Camera gear for cinematic shots.
Lightweight luggage & backpacks – shop here: Shoppytown Travel Gear
Travel insurance (never skip it when abroad).
Portable power banks for long filming-location tours.
Q1: What is set-jetting in travel?
A: Set-jetting is visiting real filming locations of TV shows and movies to experience them firsthand.
Q2: Which shows are most popular for set-jetting in 2025?
A: The White Lotus (Italy, Thailand), Emily in Paris, Game of Thrones (Croatia & Iceland), and Lord of the Rings (New Zealand).
Q3: Is set-jetting expensive?
A: It depends. Destinations like Paris can be costly, but places like Georgia (USA) or Portmeirion (Wales) offer budget-friendly alternatives.
Q4: How can I avoid crowds?
A: Travel off-season, book guided tours, and explore nearby towns that aren’t in the spotlight.
Q5: Is set-jetting eco-friendly?
A: It can be, if you respect local communities, avoid overtourism, and support eco-friendly businesses.
Set-jetting is more than a passing trend—it’s a cultural movement blending storytelling with exploration. In 2025, travelers are no longer just viewers; they are stepping directly into the storylines that inspire them.
Whether you’re sipping coffee in Emily in Paris’ favorite square, wandering Dubrovnik’s medieval streets as a Game of Thrones fan, or feasting like a Hobbit in New Zealand, one thing is certain: the screen is now your travel guidebook.
So, pack your bags, chase the scenes, and write your own story in the world’s most cinematic destinations.
👉 Ready to start your set-jetting journey? Explore flights here: Flyvoye Flights and book your dream hotels at Flyvoye Hotels.